School of Arts and Sciences
Department of Communication
Bachelor of Arts in Mass Communication
With a degree in mass communication, learn to convey your message through a variety of media platforms.
Program Overview
Our Mass Communication major will ground you in writing, speaking and interpersonal communication skills. You’ll learn the basics of reporting, writing and editing in a journalistic style as well as studying the history of animation from silent film to digital media. During your time in the program, you’ll have the opportunity to learn effective broadcast news writing techniques, produce programming for our radio station, and complete your own film or video project. Plus, you’ll write articles for CUW’s school newspaper, The Beacon. This practical training, combined with a strong liberal arts education that is founded in our Christian mission, will prepare you to tell your organization’s story in a meaningful way. Whatever organization you end up in, you’ll be ready to make an impact while doing what you love. This program also available as a minor.
What to Expect
As a graduate in the Mass Communication program, you’ll leave with all the skills you need to communicate effectively through a variety of channels. Not only will you be a stronger communicator, you’ll be a better leader. Having studied topics like interpersonal communication and cross-cultural communication, you’ll be ready to work with diverse groups of people. You’ll also be able to evaluate broadcast news writing and radio dialogue to critically think about the best way to convey your message. What’s more, you’ll examine issues within the field like building or breaking trust with an audience and analyzing why certain messages are effective. You’ll be ready to handle challenges in the field, stand out in the workforce and lead a life full of Christian service.
