A strong marketing campaign is integral in driving demand for your product in the crowded global marketplace. Our online Strategic Marketing graduate-level certification is ideal for mid-management marketers and salespeople ready to advance their career and open new opportunities in the industry. One-on-one personalized attention from instructors will help you master the management of sales, in-depth strategy, and the practical skills necessary for the competitive world of professional marketing.
Earn your MBA in Strategic Marketing by adding an additional 24 credits. Within 5 years of beginning the certificate program, students have the option to earn their MBA by applying to the program and completing the 24-credit core requirement.
CUW Online student
Goals / Objectives
- Experience in planning, implementing, and managing functions such as market segmentation, marketing research, use of media, and promotion and budgeting
- Ability to effectively employ marketing strategies like direct mail, lead generation, relationship-loyalty programs, store-traffic building, fundraising, and pre-selling, in all types of media
- Understanding of measurability and accountability in direct marketing and its relationship to the total marketing strategy
- Ability to organize a sales force through training, compensation, and motivation
- Familiarity with the tools and applications of the social media revolution and the ability to manage and measure social marketing efforts
- Business Development Executive
- International Marketing Executive
- Marketing Executive
- Advertising Executive
- Market Research Executive
- Internet Marketing Director
- Marketing Director
- Brand Manager
- Database Marketing Manager
- Marketing Manager
Want to see salary averages for your career?
We've compiled national and regional salary information from the government and have paired it up with careers related to our programs. Check it out!
Strategic Marketing (MBA 550/850) - Credits: 3
Course DescriptionStrategic Marketing studies the planning, implementation and control of the marketing function. Topics covered include: market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.
Social Media Marketing Strategies (MBA 511/811) - Credits: 3
Course DescriptionThis course is designed to help the student understand the social media revolution; the concepts, tools and applications. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
Direct Marketing (MBA 552/852) - Credits: 3
Course DescriptionDirect Marketing introduces the concepts, strategies, and applications involved in direct marketing, including direct mail, lead generation, circulation, relationship-loyalty programs, store-traffic building, fund raising, pre-selling, and research . Topics include launching direct marketing programs, planning and market segmentation, promotion, media selection, list management, creative process, production, pricing, customer service, and response/performance measurement. The course includes examination of all major direct marketing media: direct mail, broadcast (including the Internet and other technologies), print advertising, catalogs, telemarketing, inserts and videos. The measurability and accountability of direct marketing and the relationship to the total marketing mix are stressed. The fundamentals of the new direct marketing methods involving the Internet are also explored and put into practice in this course.
Sales Management and Salesmanship (MBA 553/853) - Credits: 3
Course DescriptionSales Management studies the principles and practices in planning, organizing, and controlling sales force. Selection, training, compensating, supervising and stimulating salespersons is emphasized. The art of effective selling is explored with emphasis on conduct and attitude, and persuasive techniques.
Advertising Management (MBA 554/854) - Credits: 3
Course DescriptionAdvertising Management is the study of advertising in a context of marketing communication and integrated marketing. It covers all forms of promotion which exist to inform and persuade the diverse and fragmented audiences that seek goods, services and ideas. The course places the advertising function within a marketing framework while recognizing that advertising is both an art and a science.
Legal Aspects of Business Administration (MBA 570/870) - Credits: 3
Course DescriptionLegal Aspects of Business Administration entails the study of the contemporary and legal issues facing managers and the development of practical skills for analyzing decision-making from both the legal and ethical standpoints. Issues will be studied from the position of managerial decision-making with an emphasis on the establishment of sound, well-grounded policies intended to prevent and resolve disputes.
International Marketing (MIB 555/855) - Credits: 3
Course DescriptionInternational Marketing involves the study and application of key marketing concepts to the international situations. Topics covered include: standardization vs. segmentation, marketing problem design and administration, and special problems.