When you’ve got a message to share, it’s important to convey that message accurately and clearly – and if you are looking for a certain response, it’s important exactly how you send that message, as well. The Communications and Public Relations Certificate is geared toward people who speak or write as a major part of their profession. It’s perfect for those in corporate public relations, spokespeople for companies, consultants, and public image managers, are all just a few good examples. Take part in classes devoted to the science of group dynamics, effective business writing, and managerial and public speaking to become an effective communicator. Concordia University Online provides a practical education for and by business professionals. We offer individualized programs that start at your convenience, and are taught in a one-on-one format.
Earn your MBA in Communications and Public Relations by adding an additional 24 credits. Within 5 years of beginning the certificate program, students have the option to earn their MBA by applying to the program and completing the 24-credit core requirement.
|Area of Study||Business|
|Next Start Date||Start Anytime|
CUW Online student
Goals / Objectives
- Advanced knowledge of the communication channels and paradigms inherent in every workplace and business setting
- Skills in industry-wide writing techniques for public affairs and public relations, including news releases, company publications, brochures, announcements, advertising, and media spots
- Understanding of high-level management theories of employee motivation, morale, resource management, communication networks, upward and downward messages, and superior-subordinate relationships
- Director of Employee Communications
- Public Relations Director
- Project Manager
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Group Dynamics and Leadership (MBA 506/806) - Credits: 3
Course DescriptionGroup Dynamics and Leadership applies concepts of small task-oriented group communication to the life/work experiences of participants, emphasizing both micro and macro leadership skills. 3 credits.
Managerial Communication: Practices and Principles (MMC 520/820) - Credits: 3
Course DescriptionManagerial Communication: Practices and Principles examines major approaches to management, focusing on theories of employee motivation, morale, resource management, communication networks, upward and downward messages, and superior-subordinate relationships. Diagnostic instruments are utilized in analyses and evaluation of managerial communication, identifying strengths and limitations. Focus is on setting behavioral goals for improving communication skills.
Effective Business Writing in the Marketplace (MMC 525/825) - Credits: 3
Course DescriptionEffective Business Writing in the Marketplace surveys writing techniques for public affairs and public relations including news releases, company publications, brochures, announcements, advertising, and media spots. Assignments stress tact, clarity, and conciseness in writing bad news, good news, and rejection letters. A segment on writing grant and research proposals are also included.
Public Speaking: Professional Reports and Presentations (MMC 540/840) - Credits: 3
Course DescriptionPublic Speaking: Professional Reports and Presentations is a five-unit course that addresses the development of proficiency in organizing, researching, structuring, editing and presenting oral presentations, covering a diverse range of topics from delivery, visual aids, nonverbal communication, and voice, to argumentation, evidence, and emotional appeal. For those doing this course at a distance, speeches will be videotaped by the student and analyzed for areas of potential improvement.
Advanced Interpersonal Communications and Interviewing (MMC 547/847) - Credits: 3
Course DescriptionAdvanced Interpersonal Communications and Interviewing reviews theories and research findings about how relations develop or deteriorate in the work environment. Topics include listening, nonverbal communication, trust, empathy, self-disclosure, climate, and interpersonal conflict.
Special Topics in Communication (MMC 586) - Credits: 3
No course description at this time.
Internship (MBA 545/845) - Credits: 3
Course DescriptionThe Internship experience is meant to give students a real world perspective in a business related area, while working toward completion of the MBA degree. An Internship can be taken by any student in any concentration. Curricular emphasis is placed on student use of learned skills and exposure to hands-on business techniques. Students are required to complete a minimum of 120 hours of clock time at their internship site. This is a 3 credit course.